When does a word become so ubiquitous it loses all meaning? Brian's sudden aversion to "culture" sparks a meandering exploration into the semiotics of commerce, just as Poppy's influencer vending machine saga becomes an unlikely metaphor for marketing's existential crisis. PLUS, we revisit a key moment from NRF 2025.
The Great ‘Culture Cancel’ of 2025
Key takeaways:
- [13:30] The Poppi fallout: After being slammed by fans around the globe for an influencer activation, Poppi juggles image repair.
- [23:00] Poppi vs. Olipop: Controversy doubles the audience.
- [29:00] Super Bowl LIX: This year’s game was an underwhelming canvas for Kendrick’s victory and Poppi’s brief downfall.
- [35:00] One of the most impactful ads this year was creator-made, by a Doritos fan.
- [46:00] Big creative is more accessible now than ever, as displayed by big brands like Liquid Death using small but mighty budgets.
- [51:00] On this week’s After Dark episode, we unpack Kanye West’s breakdown and public rage against Ye and Shopify.
- “If you want to get attention, start a war.” – Brian
- “In the last few years, the NFL has become more participatory.” – Brian
Associated Links:
Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
