How to Fuse Experiences and Storytelling to Drive Business Growth

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Arjan: storytelling, I think is the biggest skill as an entrepreneur. If you're not excited about what you're doing, there's no way you'll make it anywhere. At Atkins Law of Spacecraft Design, he kind of talks about for building spacecrafts applies to everything. A good concept with a bad presentation is doomed immediately. And it comes back to the story trying to tell.

Arjun Bhatnagar is the CEO and founder of cloaked - a consumer-first privacy startup dedicated to bringing humanity back to the internet.

Top 3 Value Bombs:

1. Think about how to get personal. Every person listening to you wants to take a bet on you and what you’re doing. Your team and your customers are aligned to what you believe in, what you think about the world, and what you want to change.

2. A bad concept with a good presentation is doomed eventually, but a good concept with a bad presentation is doomed immediately.

3. You have to figure out what you resonate with and channel that out. Otherwise, there’s no other way to tell your story that attracts a product or convinces you to a product that you want to build.

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