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Lizhi Liu, "From Click to Boom: The Political Economy of E-Commerce in China" (Princeton UP, 2024)

New Books Network

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E-Commerce Revolution in China

This chapter examines the explosive growth of e-commerce in China, transforming it into the world's largest market with over 800 million users. It highlights the shift towards domestic consumption, the role of private tech firms in facilitating governmental objectives, and the innovative strategies that have fostered consumer trust amid a weak legal framework. The discussion also contrasts the experiences of Alibaba and eBay, emphasizing the necessity for tailored business models in different cultural contexts.

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