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Nicole Masters on what it takes to be an effective agricultural consultant

Regenerative Skills

00:00

Are You Saying That's Really What You Want?

"We're not selling products. We've never sold product," he says. "It's, ah, what is it that's going to make the biggest difference for you here? And what do you really care about?" He has had people tell him they want to be profitable but are actually just trying to spend more time with their family. 'That man spent every moment of life to make sure he didn't have to spend time with the family'

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