The WARC Podcast cover image

TV as a full-funnel channel

The WARC Podcast

00:00

TV misunderstood amid short-term focus

Ann Marie asks why effectiveness is under threat; Angela warns of over-optimizing short-term metrics and undervaluing TV's long-term role.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app