AI isn’t just hype, it’s already changing how service companies capture leads, close deals, and keep customers happy. In this episode, Chris and Brandon dive into the most practical, boots-on-the-ground conversation we’ve ever had about AI for the trades.

Our guest, Nick D’Urbano, CRO and co-founder of Distance, brings a wild career path, from Deloitte M&A to running growth for Victoria’s Secret overseas, to his mission of helping restoration, plumbing, and HVAC companies stop letting revenue slip through the cracks

Why you should listen:

[00:03:37] Nick’s career path and how e-commerce growth strategies translate perfectly into service industries.
[00:10:19] Why your call intake process is probably leaking revenue—and how to fix it before spending more on marketing.
[00:16:30] The cost of missed calls, after-hours gaps, and the “storm surge” scenario where AI can save six-figure jobs.
[00:23:35] Offensive vs. defensive AI strategies—when to focus on lead capture vs. protecting the leads you’ve already paid for.
[00:33:37] How far AI voice has come—and why it’s no longer the clunky, robotic call bot you’re picturing.
[00:44:21] Using AI across different channels (voice, SMS, chat) to meet customers where they’re at—in real time.
[00:50:51] The opportunity to use AI for proactive customer check-ins to prevent small frustrations from turning into slow-pay invoices.
[01:01:47] The three main ways Distance helps companies capture more leads and book more jobs.

Did you know...

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Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling

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Why it matters for you as a listener

You don’t need to figure this stuff out alone.
If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.
And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.

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