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Unofficial Partner Podcast
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Is There a Drive to Survive in Formula One?
The drive to survive certainly had a big commercial impact and I think, broadly speaking, they're all looking to have that same impact. Six Nations and their rumoured series with Netflix is designed to bring rugby to new audiences and probably polish that as a property. When I was researching something else, I came up with this amazing stat that Andrew Georgia brought up at the sports pro conference in Madrid that 43% of those aged 13 to 23 have no interest in sport. You've got to think that these new documentary series are designed to engage better that Gen Z audience because it's very much appearing in the amazons and the Netflix of this world which is where those people go for that content now
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