Catalog & Cocktails: The Honest, No-BS Data Podcast cover image

(Most) Data Teams Are a Waste of Resources with Blake Burch

Catalog & Cocktails: The Honest, No-BS Data Podcast

CHAPTER

Strategic Data Utilization for Business Success

This chapter emphasizes the significance of aligning data strategies with business objectives, showcasing successful examples from a marketing agency's collaboration with a beauty brand. It contrasts effective approaches, such as responsive data integration, with ineffective ones, highlighting the need for clarity in purpose and return on investment when implementing data initiatives.

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