Strategic Data Utilization for Business Success

Data teams often emerge from executive FOMO – chasing AI trends or vague "data-driven" aspirations, but Blake Burch, AI & Data Leader, reveals most remain stuck in setup mode, creating dashboards nobody uses. Team members rarely understand how their work impacts business outcomes, leading to data graveyards instead of value, with success measured by vibes rather than revenue. Join us as Blake proposes embedding data experts within business units, developing "full-stack" practitioners, and designing initiatives that begin with clear business actions. Is it time to rethink your data team? Pour yourself a strong one – this conversation might sting.