2min chapter

Contrarian Marketing Podcast cover image

Google SGE: tough times for SEO traffic

Contrarian Marketing Podcast

CHAPTER

Google Will Not Show SGE on Every Query

Google will not show SGE on every query, meaning some search results and especially brand searches will not feature SGE because Google has to be careful. I could see them featuring Twitter and LinkedIn posts and all sorts of stuff to become kind of the discovery hub for creative content, but debatable. Some data or some people say it's 10 times more expensive than classic web results.

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