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The Cost of Good Sold
The cost of good sold, 15 %. The opposite way to look at that is total gross margin for the business,. And sass companies are traditionally super high gross margin and they may not be very profitable on the bottom line. So then you start breaking it apart in saint, ok, where do we need to be better if we need that that percentage to be 82 % or five percent? Then you start peeling it apart and figuring out where you can, where you can drive efficiency, ah, in your gross margin number.