4min chapter

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Ep. 235 - The Bikini Division - The Good, Bad, & Ugly (feat Laurin Conlin)

Iron Culture

CHAPTER

The Effects of Social Media on Athletes

People are acutely aware when they're being marketed to, but I think the thing that is eclipsed just how you look is kind of things that are even harder to diagnose and assess. If you put two people with very good physiques and you can judge them, it doesn't matter. The function of any advertising campaign is to get the highest R.I.I.S.E. And so what ends up happening to your point, Lauren,you see a particular look. So again, this marketing choice is informing the way we perceive ourselves on social media.

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