Eric Flaningam - The Innovator's Dilemma and Disruptive Innovation
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Exploring 'Jobs to Be Done' Theory in Disruptive Innovation
The chapter delves into the concept of 'Jobs to Be Done' theory and its application in disruptive innovation, emphasizing how customers 'hire' products for specific tasks. It compares disruptive technologies to incumbent technologies in various industries, highlighting the focus on fulfilling core functions at reduced costs.
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