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Lead Magnets in 2022, 2023 - Master the Creator Economy
I coined the phrase master the creator economy a year or two ago. Now I've just launched a free blueprint, which is more of a traditional lead magnet. Les Cowell has this incredible idea called Spiky Point of View. And I can tell you, she published that article on July 9th, I think 2020. So I'm constantly referring to it and giving her the benefit of the equity of that idea. That only happens when you have named things that are talking about a concept in a way that hasn't been talked about before.