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Episode 109: Marketing and sales playbooks: how both teams SHOULD work together with Stapho Thienpont
Full-Funnel B2B Marketing Show
The Importance of Content for Size
Marketing and sales set up and share multi channel alerts and share insights. Marketing connects with peers and target accounts. This is one of the most undervalued actions in B2B marketing. Sales usually are not hanging out in communities right or associations but marketers could say, hey, so let's say that's what we recently saw in the trenches community lots of conversations where people ask about different ABM vendors. How could the can we involve somebody from our sales team to join this conversations? That would be important if you're working for an ABM vendor. Right.
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