Dennis: Our RPMs are substantially lower than what they should be based on this like average RPM per video length. We do have our own baked in sponsorship spots and we will call out either float plane or the LTT store in a way that is organically integrated into the content. That's sort of our loadout right now and seems to be about as high as you can go without it being obnoxious. I think if anything, what we need to do is just make our baked in stuff more engaging and convert better. Like let's just work for it. Especially when they're Dennis ads.

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