RV 83 - Revamping Marketing Planning | The Revenue Formula
GTM Live
00:00
How to Scale Your MQL Targets to Increase Revenue
A majority of the budgets already being spent on demand capture 80% or more Company will argue that like they did a billboard campaign or that their trade show booth was for brand or something like that So there's 20% but 80% is on performance marketing. The first step is just to figure out what is appropriate spend and how much should we be spending which way you optimize it?
Play episode from 19:20
Transcript
