#326: South Africa’s Most Used Loyalty Programme, Clicks ClubCard Raises the Loyalty Game - Hosted by Amanda Cromhout
Let's Talk Loyalty
00:00
The Biggest Problem in the Loyalty Space
Loyalty is a blend of rewards and instant gratification. If you can offer them both you're going to offer them what they deserve. I think currently for me the biggest problem that we face in the loyalty space is this distinction between a simple discount program and a true loyalty program has become blurred because of customers insisting on both. It's not as if you can communicate listen we are a true loyalty long-term loyalty program you have to prove it through what you do in the initiatives that you have.
Transcript
Play full episode
