How Do You Get More Podcasters to Sign Up for Podcasts?

Baird: I think there are two things that two inflection points in this business and just some additional context is helpful. When you have spent two years building something and it flops, you become more risk averse to what you build. And one thing Baird and I realized to that venture was like, we need to be very intentional about building things that provide ROI,. What do we think people are willing to pay for? We call it the money ball approach.