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In this episode of Fraudology, host Karisse Hendrick sits down with Kebharu Smith, the Associate General Counsel and Director of the Counterfeit Crimes Unit at Amazon, to dive deep into the world of online counterfeiting. Kebharu Smith shares fascinating insights from his journey as a former prosecutor to leading Amazon's aggressive efforts against counterfeiters. Listeners will gain an insider's perspective on how Amazon is leveraging cutting-edge technology, partnerships with law enforcement, and innovative legal strategies to combat the global scourge of counterfeit products.
The conversation explores Amazon's multi-pronged approach, including their billion-dollar investment in AI and machine learning tools, empowering brands through programs like Project Zero, and the Counterfeit Crimes Unit's relentless pursuit of bad actors through civil lawsuits and criminal referrals. Kebharu Smith reveals surprising successes in partnering with Chinese authorities to take down counterfeit manufacturers at the source. He also discusses new and evasive schemes like social media influencers promoting counterfeits, and how Amazon is adapting to stay ahead of fraudsters.
Perhaps most compellingly, Kebharu Smith emphasizes that counterfeiting is far from a victimless crime, often intertwined with human trafficking, terrorism financing, and other serious offenses. This episode is a must-listen for anyone interested in e-commerce, brand protection, cybercrime, or the intricate world of online fraud prevention. Tune in to understand the high-stakes battle being waged to keep online marketplaces safe and trustworthy for consumers and brands alike.
To connect with Kebharu on LinkedIn:
Kebharu Smith
Amazon's Annual Brand Protection Report:
https://trustworthyshopping.aboutamazon.com/2024-brand-protection-report
Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line.
Connect with her on LinkedIn
She brings her experience, expertise, and extensive network of experts to this podcast weekly, on Tuesdays.
