1005: Podcast Prospecting, with Zach Ballenger
Sales Strategy & Enablement by Revenue.io
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How Do You Build a Brand With Podcasts?
Taiariara: We made sure that the brands could actually own their content. The problem comes from is you put it into one of these hosts, and you lose all the access to your content. Taiariara: Even if they're listening over on apple.com, we have their ip address. There's a thousand companies that resolve those ips to companies. And so that's really where we've built the brand.
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