7min chapter

Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

Mr Beast's Lunchly is a DISASTER - Entrepreneurs react

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

Influencer Branding and Market Disruption

This chapter explores the marketing strategies of prominent influencers like Mr. Beast, Logan Paul, and KSI, emphasizing their brand-building techniques that challenge traditional marketing. It addresses the balance between audience engagement and product quality while discussing the implications of market saturation and creator burnout in today's entrepreneurial landscape.

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