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Dude, What's the Hell Is the Montana BRC?
"I now know the madness behind it. It's like that dude's a mad scientist," he says of his co-founder and friend Alan "The Rock" Johnson. He used to work for Nike but was tired of all the drama. The Montana BRC shirt is badass because it's Montana based. And we're going to integrate all those things full tilt. Like I'm tired of not doing that.