How to find Product Market Fit | Dan Olsen (Author, The Lean Product Playbook)
Products of Music
Understanding Target Customer Needs and Market Segmentation Strategies
Delve into the layers of market segmentation using the metaphor of an onion, emphasizing detailed customer analysis through demographic, psychographic, behavioral, and needs-based segmentation. Learn about creating personas, conducting discovery research, and differentiating between discovery research and testing stages to validate hypotheses. Discover the importance of starting with customer problem spaces, evaluating customer needs, understanding competitors, and strategically positioning products for success.
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