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Season 6, Episode 3: An insider's account of the genesis of digital advertising (with Ari Paparo)

Mobile Dev Memo Podcast

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The Evolution of Digital Advertising

This chapter explores the author's insights into the transformative journey of digital advertising from the late 1990s onward, highlighting key events and tumultuous meetings that reshaped the industry. It discusses the rising tension between advertisers and publishers, especially the pivotal changes introduced in auction rules that influenced programmatic advertising's dominance. Additionally, the chapter critically examines the implications of monopoly power held by tech giants like Google and Facebook amidst the decline of traditional web advertising and local newsrooms.

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