
How to Make Your Culture More Entrepreneurial with Eric Ries
Creative Confidence Podcast
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Lean Start Up - What's Your Thinking?
Ben Ben-Ghiat: How do we create a modern company from the inside out? He talks about his quest to discover what it would look like if every start up was built on an old fashioned model of business. The author also explains how he became obsessed with trying to get people to share their best ideas in new ways. His book, Idouf Wonder is published by Simon & Schuster at £16.99.
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