We The  Sales Engineers: A Resource for Sales Engineers, by Sales Engineers cover image

#152 Changing a Commodity Sale to a Solution Sale

We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers

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Is Your Printing a Commodity?

Gartner studies say printing can be up to 3% of your revenue. You don't wanna just have people printing and, you know, the CFOs and things know that. In a large organization, what you'll find when you start going through print logs is you'll find garage sale flyers. And those are the types of questions salespeople need to ask.

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