Enrolment is the key to the whole thing, because you cannot tell a story to everyone. Culture is a simple seven word sentence. We forget to sell people on the ultimate goal. If they buy that, now you have permission. Any other tips? I mean, you talk about this in tribes a little bit. How do you increase enrolment? Is it just clearly articulating a vision of what your life will look like if we go here together? So what is culture? You can change some one, if the smallest vible audience who are going where you want to go. My cousin is really into some of the most horrible, worst music i ever and these groups play very