S01.E15 - Brand Mastery with Tobias Dahlberg
JUST Branding
The Importance of Empathy in Brand Strategy
I love working with people who are ambitious or kind of mavericks who want to create the change and typically those people are found you know either inside agencies or their solopreneurs or their entrepreneurs. I'm not like hating on any of that it's just that it didn't sort of give me that level of satisfaction that I now have in this new role that I call brand entrepreneur. When you work with large organization you're really happy if you can move the needle just a little bit even if you do like a gun like billion dollar company strategy, he says.
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