12min chapter

The Diggintravel Podcast cover image

Lufthansa Group’s Shift to Airline Product Analytics

The Diggintravel Podcast

CHAPTER

Evolution of Analytics Community and Product Analytics in Organizations

This chapter explores the decentralized structure of analytics communities within organizations, focusing on collaboration in areas like customer servicing and loyalty. It also discusses the shift from traditional e-commerce analytics to modern digital product analytics, emphasizing the integration of analytics into core operations for data-driven decision-making and product development.

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