What the heck does "positioning" actually mean?
B2B Growth
00:00
Introduction
The author of Obviously Awesome, April Dumpford, wrote a post on LinkedIn about positioning. She said you can't judge the positioning of a product or company by simply looking at the homepage and tagline. What you see on the homepage depends on what you need the homepage to do. Depending on that purpose, the homepage messaging might not reflect the full story of the positioning.
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