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Episode #110 ... The Frankfurt School pt. 3 - The Culture Industry

Philosophize This!

CHAPTER

Is There a Product Out There That Can Solve a Problem?

Advertisers realize that most people feel alienated from other people around them, and use it to their benefit. They make ads that send you the message that if you buy this beverage product, you're all of a sudden going to have a close knit group of friends who sit in a circle,. like on the commercial. It's an effect strategy. People get caught in this perpetual cycle of feeling empty inside, craving true, close human interaction, buying that product, still feeling empty inside. And there's always another product after that that, if only i work even harder at my job and make more money, that's going to put me over the edge. A donnor in horkheimer

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