🛍️ “Only 20 days left” — #NoSpendJanuary is trending. Instacart launches smart cart. Mister Car Wash’s growing empire.
The Best One Yet
No Spend January and the Rise of Influencers Yetis
This chapter explores the trending New Year's resolution of 'No Spend January' and the concept of 'loud budgeting' on social media. It also discusses the influence of TikTok influencers on financial decision making and the rise of 'influencers yetis'.
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