Mastering the Solo Game: How to Run A One-Person Marketing Department
Marketing Spark (The B2B SaaS Marketing Podcast)
The Importance of a Marketing Budget
You have to be your own advocate. You've got to put the work in, set the foundation in place before you can even start doing marketing. If they don't have the fuel to power marketing, then all your efforts, all that strategic thinking goes for not. So it's more so flipping the mindset of seeing things as an expense or not seeing them as an expense and rather see them as like a value add to you. We're pretty quick to say yes to software if we think, if we use a tool and we see it has value,. It's not like no questions asked, but I pretty much get yes on any tool I want to use.
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