Ep 189: AKNF - Are you still using Facebook's On Platform Metrics? (and when to SLAM SPEND)
DTC Podcast
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Aiming for Multi Touch Attribution
The four major ones are north beam, dotio, segment stream, a rocker box and hiros. They work to basically aim to fill the gap and show an agnostic view of what is moving the needle. Each platforms a little bit different in terms of features and elements like that,. What that mission statement might look like. But that's ultimately what they all aim to aim to do.
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