Into the Magic Shop cover image

David DeSteno: What religion can teach us about living a longer, healthier, happier life

Into the Magic Shop

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How to Design a Ritual for a Startup

Rituals are like tools or technologies, they can be used for good or for ill. It depends upon the intentions of the people using them. If we're talking about creating one, it has to be loose enough to attract a lot of people but constrained enough where actually people want to be part of the club. And if you're just trying to put some stuff together, it's hard to know that.

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