Let’s kill all the whales
Akimbo: A Podcast from Seth Godin
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How Do I Attract More Thrifty Clients?
In my industry, most lucrative clientele are the ones that drive fancy cars and buy things they can't really afford. Since i don't display myself like them, how do i attract this more lucrative client set? How do i markit to people who are not like us? This is a really good question, and it brings to mind lots of things that i learned from zigzigler.
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