How Damaged Is This to Your Brand?

The boss of a shell garg has since apologized that he failed to show the appropriate amount of respect and appreciation for all the individuals et. Mean, how damaging is this actually to his brand, or other his company's brand? What can he do? Now, that's a really good question, and i think it could be very damaging. Because if you think of the climate at the moment, so many people's well being has been compromised. The situation is so tough and uncertain still, that people's mental health could be at a really low ebb. So what is the best actis then, rachel,. bearing in mind, in this particular example, there were some 900 people that