David Wadhwani | Finding Opportunity in Crisis
Greymatter
00:00
Recovery Focus Campaigns - Five Ways to Build Strong Champions
The objective of a recovery focus campaign is to build strong champions within companies that you believe will convert to customers as the market recovers. Use this opportunity to give your teams space to address issues that were organically building up while you were growing rapidly before the market correction. Every one you engage will ultimately fuel your top o funnel during the recovery, at which point you run your traditional campaigns to nurture them into paying customers with a focus on short term bookings.
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