Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
00:00
Common Storytelling Errors: Data, Jargon, Curse of Knowledge
Will warns against overloading with data, jargon, and forgetting novices' perspective when crafting stories.
Play episode from 36:57
Transcript
