When we say every problem is an idea problem, what we mean is come up with a bunch of solutions. The single greatest variable at your disposal or lever you could say, as Linus Pauling once said, you need to have a lot of ideas. If I'm not even thinking that there's a problem I could solve, let alone that this that the answer actually lies in coming up with lots of answers., he says.
What is one problem you are dealing with in your business right now? What is one problem you are dealing with in your life right now? Well, whatever problems you are facing, this conversation with Jeremy Utley is the answer, because as he says in his new book, Ideaflow, "Every problem is an idea's problem." Today I've invited my friend Jeremy to talk about his research, his insights, developed over many years at the D School, the design school at Stanford University. He and I co-created a class designing life, essentially, and now I'm thrilled to be able to explore these new insights that he's put together to your benefit. By the end of this episode, you will have, in effect, the solution to every problem.
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