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Warby Parker's Disruption of Luxautica
Warby Parker came into the market in 2010 and they were like, we will disrupt Luxautica. So there was no disruption as such happening. It was just both brands growing at the same time. That's an interesting story also. When you have startups entering the space, like, I will disrupt this industry. Sometimes there's no disruption. sometimes there's just piggybacking on what exists. And you're playing the Robin Hood when another company is like the evil. The evil. Yeah.