The Business of Taylor Swift, 'Eras' and Social Media, The Two Big Obstacles Preventing an Apple and Disney Merger
Sharp Tech with Ben Thompson
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Taylor Swift's Re-Recording of All Her Albums
Taylor Swift re-record every album she had released until like 2019 or 2020. This is a case where the artist because they have the direct connection with fans, you know, manifested via social media and concerts,. She is directly leveraging that to wage an economic war against her label. And it's a powerful example of we talk about on the internet. It's all about controlling demand. Right? The aggregators are so powerful because they control demand. That's right. Taylor's version. You step back but it's also sort of a phenomenal example of what looks like what has been going on on the internet for some time now in terms of people trying to make money from music.
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