My lead magnet giveaway went viral β 600 comments across LinkedIn and X. It booked zero calls. So I brought Tim Keen (agency
founder with an exit, and one of the best funnel minds in the game) onto the show to rip my lead generation funnel apart
live β and he showed up having already rebuilt it the night before.
If you run a marketing, paid ads, or SEO agency and your landing pages get opt-ins but your calendar stays empty, this
episode is the teardown you should be doing on your own funnel.
You'll learn:
- The "two beers" test: why confused visitors bounce, and how to walk eyes from headline to booked call with nothing
blocking the maze
- Why your lead magnet headline should lead with proof, not cleverness ("40+ prompts powering 300+ agencies" beats anything
clever)
- The thank-you page most agencies waste β and how Tim turns it into the page that actually books the call (video +
personalized offer + survey, in that order)
- Why asking for registration right after the email opt-in kills conversions, and what to ask for instead
- Pre-filled calendars, qualifying forms, and the friction fixes that stop qualified leads from abandoning at the booking
screen
- Moving off GoHighLevel: what's worth replacing, what isn't, and the custom stack Tim built (spec-as-contract builds,
Convex, ClickHouse, full attribution)
- Build vs. buy, straight talk: why building your own software probably won't make you more money β and when it will
π
Book a call: If you want systems and funnels like this built inside your agency β and a business that works without you β
book a call: https://www.8figureagency.co/schedule (Booking from the podcast and running a 7-figure agency? You'll talk to
me personally.)
π Connect with Tim Keen: Tim builds custom funnels, marketing systems, and software for agencies and B2B businesses. He's
launching everything soon β for now, find him on LinkedIn: https://www.linkedin.com/in/tim-keen
Chapters
00:00 β If you're not doubling booked calls every quarter, something's wrong
01:12 β Who is Tim Keen
06:21 β Don't let AI write your copy β write it once, build the skill from the delta
08:54 β The two-beers rule of funnel design
10:09 β Viral giveaway, zero booked calls: diagnosing why
11:44 β The registration form that makes brains bounce
13:43 β The thank-you page that actually books the call
16:47 β Qualifying forms, pre-filled calendars, removing booking friction
19:16 β Life after GoHighLevel
21:36 β Building won't make you money (and when it will)
22:00 β My agency went AI-native this week: 40 people to 2
24:01 β Tim's software factory: spec-as-contract, Convex, ClickHouse
28:22 β What Tim's offering and how to reach him
30:40 β Book a call β 7-figure agencies talk to Jordan directly
