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‘M3GAN,' and How to Market a Movie to Young People

The Town with Matthew Belloni

00:00

How Has COVID CHANGED Your Marketing Campaigns?

How has COVID changed your marketing campaigns? I think COVID just accelerated everything that was beginning to happen. And so, you know, what we say is people used to go to the movies as a habit and then our job was to get them to pick our movie over the other movies. Now our job is to get people to going to the movies and then picking our movie.

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