One of the other claims that just seemed a little outlandish here was that most VCs who are playing the content game employ a bunch of ghost writers. I know people who make almost seven figures doing this and so again it's just one of those little things that like undermines the credibility of reading this post to me but I will say the distribution one of the points that did ring true is there is an opportunity to cultivate brands and awareness in a much more one-to-many way right?

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