We are eating this right now. How much longer can you do that? I believe when the new container comes in, we're going to have to take a serious look at how the quadruple defectof freight is going to feck the bottom line. We it's been an interesting, rough couple of years between the pandemic, between what happened with george floyd and other black americans. People have been realy open to a shifting narrative around wetmes coffee. This idea of e valuing asian lives is actually related to how people devalue asian food and culture. And so that has be a talent in itself. But really with our company, were shifts the narrative