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Distribution Chokepoints

People vs Algorithms

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How to Start Advertising a Small Business

Powell: I don't know where to start advertising a small business and everybody tells me to be creative. He says it's also like as consumers of advertising, what do you do today? "It all feels very obtuse, obscure and confusing," he says. The stories coming out are that it's inefficient; even stuff that used to be reliable is no longer reliable.

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