Golf's Financial Face-off: PIF and the Premier League

This chapter examines the competitive landscape of the golf industry, focusing on the Premier Golf League's branding strategies and the profound influence of Saudi Arabia's Public Investment Fund (PIF). It discusses the ethical dilemmas posed by lucrative offers to top golfers and the potential implications of sportswashing amidst vast financial investments. Additionally, the narrative emphasizes the intersection of sports and global business interests, raising questions about the motives behind Saudi investments in professional golf.