The ‘Caitlin Clark’ effect and the rise of the WNBA
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The Rise of Women's Basketball Stars
This chapter explores the excitement surrounding women's basketball, spotlighting Kaitlin Clark's impact on the sport with her standout performances for the Iowa Hawkeyes. It discusses the growing viewership and fan engagement in women's college basketball, fueled by her unique playing style and the presence of other stars like Asia Wilson and Angel Reese. The conversation also highlights how media coverage and financial investment are contributing to the increasing visibility and popularity of women's sports.
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