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How to Save Time and Money on Sales Calls
If a client is going to say no, I do not want to put together a 20 page document detailing how I'm going to work with them. The idea here is that we have to cover as many things as possible on the call so that we can get to a yes or a no. And then if I get a yes, the next step is not let me write you a proposal. The next step is we go straight to a contract.